Why You Should Build Trust Before Running Ads on Meta or Google
A potential client spent close to $20,000 on Meta ads in the US with nothing to show for it. Here is the trust layer he skipped — and what every brand should build before scaling paid acquisition in a new market.
I Tested Google’s New Labs Experiment, Pomelli: Is It an Agency’s Best Friend or Biggest Threat?
Another day, another groundbreaking AI tool promises to change the marketing landscape. This time, it’s Google’s turn with their new Labs experiment, “Pomelli.” As the owner of an eCommerce performance marketing agency, my reaction to the announcement was a mix of genuine excitement and a healthy dose of professional apprehension. Could this be the tool […]