Privacy Policy

Privacy at a glance

1. Who we are

Shopping Ads Solutions is a performance marketing agency that helps businesses improve their online advertising results. References to “Shopping Ads Solutions,” “we,” “us” or “our” in this policy mean Shopping Ads Solutions and its authorized personnel.

Website: shoppingadssolutions.com
Business address: Millennia Business Center, Sderot Rishonim 23, Rishon LeZion, Israel
Privacy contact: michael@shoppingadssolutions.com

2. Information collected through this website

Information you provide

When you submit a contact or lead form, book a call or communicate with us, we may collect your name, email address, phone number, company, role and the information you choose to include in your message.

Information collected automatically

When you visit our website, we may collect technical and usage information such as your IP address, browser and device type, operating system, referring and exit pages, pages viewed, interaction data and general location derived from your IP address.

3. Google Ads API and our internal agency tools

Shopping Ads Solutions develops and operates an internal Google Ads API client within its proprietary BackOffice. The tool supports our work for clients who have authorized the agency to manage their Google Ads accounts.

Google Ads data we may access

Depending on the services a client authorizes, the integration may access Google Ads account and customer identifiers; campaign, ad group, ad, asset and keyword information; search terms and keyword-planning information; budgets, bidding, targeting and scheduling settings; recommendations; conversion-related fields; and advertising performance metrics such as impressions, clicks, costs and conversions. We may also process OAuth tokens and technical logs required to authenticate, secure and operate the integration.

How we use Google Ads data

• To research keywords, search behavior and intent.
• To improve Ideal Customer Profiles, advertising strategy and ad copy.
• To prepare, create and manage campaigns authorized by the client.
• To analyze performance, prepare reports and recommend optimizations.
• To maintain security, diagnose errors and document authorized activity.

Human review and responsibility

Our internal system assists qualified agency personnel. Material campaign changes and proposed actions are subject to review and approval by authorized Shopping Ads Solutions personnel before being sent to Google Ads. We remain responsible for handling client data and for the actions performed through our API access.

Use and disclosure limits

Google Ads API data is used only to provide and improve the advertising services authorized by the relevant client. We do not sell this data, provide it to unrelated third parties, expose it to other clients or use it for unrelated data-brokerage purposes. Our use of information received from Google APIs is subject to the Google API Services User Data Policy, including applicable Limited Use requirements.

4. Shopify app and connected-store data

Our Shopify app allows an authorized merchant or agency user to connect one or more Shopify stores to the Shopping Ads Solutions BackOffice. Shopify shows the permissions requested by the app during installation. Store access can be removed by disconnecting the store in the BackOffice or uninstalling the app in Shopify.

Shopify data we may access and store

• Store and connection data: shop domain and name, Shopify store identifiers, granted permissions, installation and synchronization timestamps, and encrypted OAuth access or refresh tokens needed to maintain the authorized connection.
• Catalog data: product and collection identifiers, titles, descriptions, handles, vendors, product types, statuses, tags, images and image URLs, prices, and variant details.
• Order and performance data: order identifiers and names; creation, processing, update and cancellation timestamps; financial and fulfillment status; currency; gross sales, discounts, refunds, net sales, shipping, taxes and total sales; and purchased line-item and refund details.
• Attribution and customer-status indicators: source, source description, landing page, referrer, UTM parameters, days to conversion and, when Shopify makes it available, the customer order index used to derive a new-versus-returning customer indicator.

Direct customer identifiers: The current integration is designed not to store customer names, email addresses, phone numbers or postal addresses. We use Shopify’s order-level customer order index only to derive new-versus-returning status where that field is available.

How we use Shopify data

• To import selected products and collections, including their images and commercial details, into the relevant client workspace for product-line and creative planning.
• To keep imported catalog information current through synchronization and Shopify webhooks.
• To analyze accessible order, sales, refund, source, UTM and new-versus-returning performance for the authorized store.
• To secure and maintain the connection, diagnose errors, provide support and document authorized activity.

Sharing, workspace separation and sale

Shopify data is available only to authorized Shopping Ads Solutions personnel and authorized users of the relevant client workspace. An agency may connect stores it is authorized to manage, but each store’s information remains associated with the selected client workspace and is not disclosed to another client. We do not sell Shopify data or disclose it to unrelated third parties. Contracted hosting, infrastructure and security providers may process it only as needed to operate and protect the service and under appropriate obligations.

Retention, disconnection and deletion

We retain connected-store information only while it is reasonably needed for the authorized client relationship, the purposes described in this policy and applicable legal, security or audit obligations. Disconnecting a store in the BackOffice removes its stored order data, imported catalog data and connection credentials. When the app is uninstalled, we disable the connection and remove its access credentials, and we process Shopify’s mandatory privacy webhooks, including store and order deletion requests, as required. Information no longer needed is deleted or anonymized where reasonably practicable. A merchant or client may also request disconnection or deletion by contacting michael@shoppingadssolutions.com.

5. How we use other information

• To respond to inquiries and provide requested information.
• To evaluate and manage prospective or existing agency relationships.
• To operate, secure, maintain and improve our website and services.
• To understand website usage and measure marketing performance.
• To detect fraud, misuse or security incidents.
• To comply with legal, contractual and regulatory obligations.

6. Cookies, analytics and advertising technologies

We use cookies and similar technologies to operate the site, remember applicable preferences, understand website usage, measure campaigns and deliver or measure advertising. These technologies may include Google Analytics, Google Ads conversion tracking, Meta Pixel, TikTok Pixel and LinkedIn Insight Tag.

You can control cookies through your browser settings and, where available, our consent controls. Disabling certain cookies may affect website functionality. You can manage personalized advertising in the relevant platform account settings.

7. Sharing and service providers

We may share information with hosting, infrastructure, analytics, security, CRM, communication and advertising service providers that help us deliver our services; with professional advisers where necessary; or with authorities when required by law. Providers may process information only for the contracted purpose and subject to appropriate obligations.

Client advertising information is shared internally only with authorized personnel who need it to provide the relevant services. One client’s data is not disclosed to another client. We do not sell personal information or Google Ads API data.

8. Legal bases

Where the GDPR, UK GDPR or similar laws apply, we may process information to perform a contract, take requested pre-contractual steps, pursue legitimate business and security interests, comply with legal obligations, or based on consent where consent is required.

When we process personal data from a client’s advertising account, our role and obligations are also governed by the applicable client agreement and the data-protection terms relevant to that service.

9. Data retention

We keep information only for as long as reasonably necessary for the purposes described in this policy, the duration of the relevant client relationship, applicable contractual and legal obligations, security and audit needs, and the resolution of disputes. When information is no longer required, we delete or anonymize it where reasonably practicable.

OAuth credentials and tokens are retained only while needed to maintain authorized access. A client may remove our access to its Google Ads account, and may contact us to request disconnection or deletion subject to applicable legal and contractual requirements.

10. Security

We use reasonable technical and organizational safeguards designed to protect information against loss, misuse, unauthorized access, disclosure, alteration or destruction. These measures include access controls, restricted credentials, secure infrastructure, account authentication, operational monitoring and limiting access to personnel with a business need.

No transmission or storage method is completely secure, so absolute security cannot be guaranteed.

11. Your choices and rights

Depending on applicable law, you may have rights to request access, correction, deletion, restriction, objection, portability or withdrawal of consent. We may need to verify your identity and may retain information where permitted or required by law.

Clients can control our Google Ads account access from their Google Ads account or manager-account settings. For help revoking access or requesting deletion, contact us at michael@shoppingadssolutions.com.

12. International processing

Our service providers and advertising platforms may process information in countries other than the country where you are located. Where required, we use appropriate contractual or legal safeguards for international transfers.

13. Third-party links and children

Our website may link to third-party services whose privacy practices are governed by their own policies. Our services are intended for businesses and are not directed to children under 16. We do not knowingly collect personal information from children under 16.

14. Changes to this policy

We may update this policy when our services, technology or legal obligations change. We will revise the effective date above when we publish an updated version.