Privacy Policy by
Shopping Ads Solutions and Michael Chachashvili
Website: https://shoppingadssolutions.com
Effective date: December 7, 2023
1. Who we are
This website is operated by Shopping Ads Solutions and Michael Chachashvili, a performance marketing agency that helps businesses improve their online advertising results.
Registered address:
Israel, Millenia business center, Sderot Rishonim 23, Rishon LeTsiyon, Israel
When we say “we”, “us” or “our”, we mean Shopping Ads Solutions and Michael Chachashvili. When we say “you”, we mean any visitor to our website.
2. Information we collect
We collect information in two main ways.
2.1 Information you provide to us
When you use our contact or lead forms, book a call or otherwise communicate with us, we may collect:
Name
Email address
Phone number (if provided)
Company name
Your role or position
Any information you choose to share in your message or form fields
2.2 Information collected automatically
When you visit our website, certain information is collected automatically, for example:
IP address
Browser type and version
Device type and operating system
Referring pages and exit pages
Pages viewed, click paths and time spent on our site
General location based on IP address
This information is collected through cookies and similar technologies and is mainly used for analytics and advertising.
3. How we use your information
We use the information we collect for the following purposes:
To respond to your inquiries and provide requested information
To evaluate whether we are a good fit to work together
To operate, maintain and improve our website and services
To analyze website traffic and understand how visitors use our site
To run and measure advertising campaigns on platforms such as Google, Meta (Facebook and Instagram), TikTok and LinkedIn
To detect and prevent fraud or abuse
To comply with legal obligations
We do not sell your personal information.
4. Cookies and tracking technologies
We use cookies and similar technologies to:
Make the site function properly
Remember your preferences where applicable
Understand how visitors use our website
Measure the performance of our marketing campaigns
Deliver and measure personalized advertising
You can usually control cookies through your browser settings, including blocking or deleting them. If you disable certain cookies, some parts of the site may not function correctly.
5. Analytics and advertising tools we use
We use third party tools that may set their own cookies or use similar technologies.
5.1 Google Analytics 4 (GA4)
We use Google Analytics 4 to understand how visitors use our website. Google Analytics collects information such as pages visited, time spent on pages, browser type and other usage data. The data is processed in an aggregated form and helps us improve the site and our marketing activities.
You can manage some of your Google Analytics data collection preferences in your Google Account settings.
5.2 Google Ads
We use Google Ads conversion tracking and may use remarketing or similar audiences. This helps us:
Understand which ads lead to inquiries or other actions on our site
Show ads to people who have previously visited our website
Google and other third party vendors may use cookies or device identifiers to show our ads on sites across the internet based on your past visits to our site.
You can opt out of personalized Google Ads in your Google Ads Settings and you can opt out of some third party vendors use of cookies for personalized advertising through industry opt out pages.
5.3 Meta pixel (Facebook and Instagram)
We use the Meta pixel to measure the effectiveness of our ads on Facebook and Instagram. The pixel allows Meta to match visitors of our site with users of its platforms so that we can:
Measure conversions from our ads
Build audiences for our ads
Improve ad targeting
You can manage your ad preferences within the settings of your Facebook or Instagram account.
5.4 TikTok pixel
We may use the TikTok pixel to:
Measure conversions from TikTok ads
Create audiences for ad targeting
Analyze the performance of our TikTok campaigns
TikTok may associate your site usage with your TikTok account if you have one. You can manage your ad settings within the TikTok app.
5.5 LinkedIn Insight Tag
We may use the LinkedIn Insight Tag to:
Measure conversions from LinkedIn ads
Build audiences for future ads
Obtain information about website visitors from LinkedIn, in an aggregated form
You can manage your advertising preferences in your LinkedIn account settings.
6. Legal bases for processing (EEA and UK visitors)
If you access our site from the European Economic Area or the United Kingdom, our legal bases for processing your personal data can include:
Performance of a contract when we communicate with you about potential or existing services
Legitimate interests, such as improving our website, preventing fraud and growing our business, when those interests are not overridden by your rights and interests
Consent, for certain uses of cookies and similar technologies where required by law
You can withdraw your consent at any time, for example by updating your cookie preferences or contacting us.
7. How we share your information
We may share your information with:
Service providers who help us run our website, analytics and advertising (such as hosting providers, analytics tools, advertising platforms and CRM systems)
Professional advisers such as lawyers, accountants or consultants, when necessary
Authorities or regulators if required by law, legal process or to protect our rights
We do not allow our service providers to sell your personal information or to use it for their own unrelated purposes. They may only process it according to our instructions.
Because we use cloud based services, your information may be transferred to and processed in countries other than the one where you live. We take reasonable steps to ensure that such transfers comply with applicable law and that your information remains protected.
8. Data retention
We keep personal information only for as long as necessary for the purposes described in this policy, including:
As long as we have an ongoing business relationship or potential relationship with you
For as long as required by law, contract or record keeping obligations
For a reasonable period to have an accurate record of our dealings in case of complaints or disputes
When data is no longer needed, we will delete it or anonymize it.
9. Your rights
Depending on where you live and subject to applicable law, you may have rights such as:
Access to the personal information we hold about you
Correction of inaccurate or incomplete information
Deletion of your personal information
Restriction of certain processing
Objection to certain processing, including direct marketing
Data portability, where technically feasible
Withdrawal of consent, where processing is based on consent
To exercise any of these rights, please contact us using the details in the Contact section. We may need reasonable proof of your identity before fulfilling your request.
You may also have the right to lodge a complaint with your local data protection authority.
10. Third party links
Our website may contain links to third party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to read the privacy policies of any websites you visit.
11. Security
We use reasonable technical and organizational measures to protect personal information against loss, misuse, unauthorized access, disclosure or destruction. However, no method of transmission or storage is completely secure and we cannot guarantee absolute security.
12. Children’s privacy
Our website and services are intended for business users and are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have done so, please contact us and we will delete that information.
13. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” at the top. We encourage you to review this page periodically so that you stay informed about our information practices.
14. Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, you can contact us at:
Email: mikel@shoppingadssolutions.com