Internal technology for more accountable performance marketing
Shopping Ads Solutions Labs is our internal research and development initiative. We build practical tools that help our agency team understand demand, plan campaigns, improve creative decisions and manage advertising responsibly.
Human review required
Client-authorized accounts only
Our Google Ads API integration
Our proprietary BackOffice includes an internal Google Ads API integration for authorized Shopping Ads Solutions personnel. It is not a public application, a self-service client portal or a third-party software product.
In its first phase, the integration uses Google Ads Keyword Planning Services to retrieve keyword ideas and historical search metrics. Our creative strategists and PPC specialists use these insights to understand how people search, refine Ideal Customer Profiles (ICPs) and create advertising copy that better reflects customer intent.
As the internal system develops, it will also support our agency team in preparing, creating, managing, analyzing and reporting on Search, Performance Max, Standard Shopping, Display, Demand Gen and Video campaigns.
Who can use it
Clients, advertisers, external agencies and members of the public do not receive access to the tool, our OAuth credentials or our Google Ads API developer token. We remain responsible for the client data entrusted to us.
The integration accesses only Google Ads accounts that a client has authorized Shopping Ads Solutions to manage as part of an agency engagement. Access is role-based and limited to team members who need it to deliver the agreed services.
Human oversight
The system is designed to assist qualified agency staff, not replace their judgment. Campaign drafts, recommendations and proposed changes are reviewed by authorized Shopping Ads Solutions personnel. Material campaign changes require explicit human review and approval before they are sent to Google Ads.
How we protect client data
Purpose limitation
Google Ads data is used only to provide, improve and document the advertising services authorized by the relevant client.
No cross-client disclosure
One client’s account information is not made available to another client or used to provide another organization with access to that data.
No sale of data
We do not sell Google Ads API data or use it for unrelated data-brokerage purposes.
Controlled access
Credentials and account data are protected through access controls, secure infrastructure and operational safeguards.
Transparency and contact
For details about the information we access, how it is used and the choices available to clients and website visitors, read our Privacy Policy.
Questions about Shopping Ads Solutions Labs or our Google Ads API integration can be sent to michael@shoppingadssolutions.com.
Shopping Ads Solutions Labs is an internal initiative of Shopping Ads Solutions. Google Ads is a trademark of Google LLC. This page does not imply sponsorship or endorsement by Google.