Spend rises. Revenue quality falls.
More traffic and conversion value can conceal weaker buyers, shallower baskets, heavier discounting, or a worse product mix.
eCommerce Google Ads & Shopping
Turn Google Ads & Shopping into a profitable customer acquisition system.
We connect Google Shopping, Performance Max, Search, product feeds, tracking, inventory and unit economics—so your account is judged by business outcomes, not platform ROAS alone.
Best fit: established eCommerce brands with validated demand, meaningful paid-media investment, and the capacity to act on what the data reveals.
The acquisition system
Business inputs
Margin · inventory · product demand · new-customer value
Shopping · Performance Max · Search
Structured to capture demand, test decisions, and protect commercial priorities.
Business outcomes
Contribution · product mix · repeat value · next decision
↺ Every result becomes an input to the next decision.
Shopping & Performance Max
Search & demand capture
Feeds & availability
Measurement & profit
The expensive signal
A healthy ad account can still hide an unhealthy growth decision.
Platform averages rarely tell you which customers, products, orders, or constraints are producing the result. We start with the contradiction the business can feel—even when the dashboard looks acceptable.
Automation scales the wrong input.
Performance Max can only optimize toward the products, feed data, conversion actions, and value signals it receives.
The campaign is blamed for a system problem.
Tracking, inventory, offer clarity, site trust, conversion friction, margin, and retention can all change what paid media can achieve.
Our point of view
The advertising account is not the business.
We manage Google Ads in the context of the store it serves. That means understanding the brand, products, market, offer, customers, margins, inventory, conversion path and measurement before deciding what deserves more budget.
Inside the platforms, we still do the detailed work: campaign architecture, Shopping and Performance Max, Search, negatives, assets, bidding, budgets, product segmentation, feed quality and ongoing optimization. The difference is what those decisions are designed to accomplish.
Decision standard
Scale only when the signal, economics, product availability and customer quality support the same conclusion.
What we manage
The platform work—and the commercial context around it.
Each part has a purpose: create a cleaner signal, capture better demand, and make the next investment decision easier to defend.
Shopping & Performance Max
Campaign structure, product segmentation, assets, bidding and budget guardrails shaped around commercial priorities—not a one-campaign default.
High-intent Search
Branded and non-branded demand capture, query control, landing-page alignment and budget allocation based on the job each search is doing.
Feeds & Merchant Center
Product data, titles, attributes, diagnostics, disapprovals and availability signals reviewed as acquisition inputs—not admin housekeeping.
Measurement & attribution
Conversion actions, value rules, store data and signal paths checked before automation is trusted with more spend.
Commercial planning
Margin, product mix, inventory, seasonality, new-customer goals and repeat value become practical constraints on budgets and scale.
Reporting & experiments
Clear dashboards, prioritized tests and plain-language decisions: what changed, what the evidence says, and what happens next.
How the engagement works
We earn the right to scale.
The sequence matters. We establish what the business needs, which signals can be trusted, and where the constraint lives before treating budget as the answer. See how that becomes a practical first-30-day eCommerce engagement plan.
Understand
Brand, products, customers, competitors, demand, inventory, offer and the economic model behind a new customer.
Set the baseline
Account, feed, measurement, funnel and order-quality review. We separate observed facts from the hypotheses that need testing.
Execute
Prioritized campaign, feed, creative, landing-page and measurement work—with owners, guardrails and an explicit reason for each change.
Learn & scale
Read results in business context, move budget where evidence supports it, stop weak paths, and feed the learning into the next cycle.
Evidence, not a highlight reel
The useful question is often outside the campaign view.
These analyses show how we investigate a costly signal before jumping to the familiar answer.
Traffic & order quality
More Google Ads spend. Less revenue.
We looked beyond the account total to understand how the traffic and order mix had changed—and why more activity did not mean better growth.
Read the analysis Inventory & availabilityAds kept spending after winning sizes sold out.
Account-level stock status said the products were available. Variant-level reality told a different story about what shoppers could actually buy.
Read the caseThe cases demonstrate the diagnostic method and the evidence available in each situation. They do not guarantee the same outcome for another business.
What working together feels like
Clear decisions. Visible work. No black box.
You should know what we are investigating, what changed, what the evidence says, and which decision is next.
A shared commercial baseline
Targets, definitions and guardrails that connect media performance to the economics of the business.
A prioritized decision backlog
Campaign, feed, measurement, creative and website work ordered by expected impact and dependency.
Live reporting in context
Channel data beside the product, order and customer signals needed to interpret it responsibly.
A recurring decision conversation
What moved, what did not, what we learned and what the next cycle will test or change.
Fit matters
A strong partnership needs the right starting conditions.
This is likely a fit when…
- Your eCommerce business has validated products and real demand.
- You are already investing meaningfully in paid acquisition.
- Profitability, customer quality and scale matter more than a cosmetic ROAS report.
- Your team can share the store, product, margin, customer and inventory context behind the account.
- You can act when the constraint turns out to be tracking, feed, website, creative, offer or availability.
This is probably not a fit when…
- You need a guaranteed return or a fixed date for profitability.
- You want a platform-only operator with no access to business context.
- The product or offer has not been validated and advertising is expected to solve that alone.
- Fulfilment, inventory or site limitations cannot be addressed even when they block growth.
- More spend is the only acceptable recommendation before measurement can be trusted.
Connected capabilities
When Google Ads is not the only lever.
These capabilities support the same acquisition decision. Their dedicated pages are planned and will be linked only after the paired English/Hebrew destinations are live.
Before we talk
Questions eCommerce operators actually ask.
Do you only manage Google Ads campaigns?
No. Shopping, Performance Max and Search are core execution channels, but the work begins with the products, customers, economics, inventory, feed, website and measurement that determine what those campaigns can achieve.
How do you measure whether the program is working?
The scorecard depends on the business. It may combine new-customer acquisition cost, contribution margin, product and order mix, conversion quality, inventory, repeat value and channel efficiency. We agree on definitions before using them to scale.
How quickly should we expect results?
There is no honest universal timeline. Data quality, account history, demand, economics, inventory, offer, website and testing volume all matter. The first objective is to establish a trustworthy baseline and a prioritized path—not manufacture an early promise. Our analysis of why profitable advertising has no fixed timeline explains the decision in more detail.
What if our conversion tracking is unreliable?
Then measurement becomes an early dependency. We trace the signal path, identify which decisions are unsafe, and define what must be repaired before automation or budget increases can be trusted. One example is our investigation of calls recorded in CallRail but missing from Google Ads.
Is there a minimum advertising spend?
We work best with established businesses already investing meaningfully in paid acquisition. Fit depends on the economics, data quality, operating capacity and opportunity—not spend alone. We confirm that after an initial conversation.
Can you guarantee a particular ROAS?
No. Demand, competition, pricing, product, inventory, website, creative and customer behavior are not fully controlled by an agency. We can guarantee a transparent process, explicit hypotheses, careful measurement and accountable decisions—not a predetermined market outcome.
Start with the real question
Bring us the account, the store, and the business decision behind them.
We will tell you what we would inspect first, which assumptions need evidence, and whether Shopping Ads Solutions is the right partner for the work.
Tell us how to reach you. After you submit, Calendly opens so you can choose a time.
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