More Ad Spend, Less Revenue: What We Found When Traffic Quality Changed
The account bought considerably more visibility, but the additional traffic produced fewer premium orders, smaller baskets, and weaker revenue. Here is how we separated the symptoms from the commercial problem.
There Is No Honest Fixed Timeline for Profitable Ads
We cannot responsibly promise that a campaign will become profitable after a fixed number of days or dollars. We can define the economics, evidence, and decisions required to know what to do next.
Before Scaling Ads in a New Market, We Check Whether Buyers Can Trust the Brand
A prospect had entered the US with paid social before building visible proof or reducing first-purchase risk. Here is how that changed the order of our diagnosis.
I Tested Google Pomelli: A Useful Creative Assistant, Not a Growth Strategy
Our October 2025 test found Google Pomelli useful for fast, on-brand creative starting points—but not a replacement for audience strategy, campaign management, measurement, or commercial judgment.