Effective Date: Jan 1, 2025
Last Updated: March 1, 2025
At Shopping Ads Solutions, we are committed to protecting the privacy and data of both our clients and their customers. This Privacy Policy outlines how we collect, use, and process data as part of our advertising optimization services.
1. Information We Collect
We collect non-personally identifiable performance and behavioral data related to eCommerce and advertising activity. This includes:
- Ad clicks
- Conversions and purchase events
- Product views and cart behavior
- Audience engagement across platforms
We do not collect names, email addresses, phone numbers, or other personal identifiers.
2. How We Collect Data
We integrate with Shopify stores and advertising platforms (such as Meta Ads, Google Ads, and TikTok Ads) using secure APIs. All data is accessed only on behalf of our clients and within the scope of granted permissions.
3. How We Use the Data
Collected data is used to:
- Create and manage audience segments
- Optimize advertising campaigns
- Automate targeting and bidding decisions
- Measure and report campaign performance
All usage is in the context of helping our clients achieve improved marketing performance.
4. Data Sharing
We do not sell or rent any data. Information is only shared with advertising platforms (Meta, Google, TikTok, etc.) as necessary to run and optimize ad campaigns.
5. Data Access and Retention
We maintain access to data only during the active engagement with a client. Once our services end, we automatically disconnect from all platforms and no longer retain or access any client-related data.
6. Data Security
We use industry-standard security practices and work with platforms through secure APIs. Access is restricted based on authorization and operational necessity.
7. Cookies and Analytics
We may use cookies and similar technologies (e.g., Meta Pixel, Google Ads tags) to:
- Track conversions and website activity
- Retarget website visitors with relevant ads
- Measure and analyze campaign performance
By using our website or services, you consent to the use of such cookies for advertising and analytics purposes. You may control cookie settings through your browser or device preferences.
8. Your Rights
If you are a customer of one of our clients and wish to access or delete your data, please contact the specific eCommerce business directly. We do not store or manage consumer data independently.
9. Contact Us
If you have any questions about this policy, please contact us:
Shopping Ads Solutions
Email: mikel@shoppingadssolutions.com
Phone: +972 53 2211958
Website: https://shoppingadssolutions.com