Of course. Here is a comprehensive blog post structured for your agency's website, capturing your hands-on experience and expert perspective on Google's Pomelli.
Title: I Tested Google's New AI, Pomelli: Is It an Agency's Best Friend or Biggest Threat?
Another day, another groundbreaking AI tool promises to change the marketing landscape. This time, it's Google's turn with their new Labs experiment, "Pomelli." As the owner of an eCommerce performance marketing agency, my reaction to the announcement was a mix of genuine excitement and a healthy dose of professional apprehension.
Could this be the tool that streamlines our creative process and boosts productivity? Or is it the beginning of a trend where AI starts handling the tasks that businesses once outsourced to agencies like mine?
To find out, I took a deep dive. Here’s my hands-on experience and unfiltered verdict.
What is Google Pomelli? A Quick Overview
Pomelli is an AI tool designed to help small-to-medium-sized businesses (SMBs) generate on-brand social media campaigns. The process is elegantly simple and built on a three-step foundation:
Generate Business DNA: Pomelli analyzes your website to learn your brand's unique identity—its colors, fonts, tone of voice, and core values.
Get Campaign Ideas: Based on this "DNA," the AI suggests tailored campaign concepts and creative angles.
Generate Creatives: It then produces a set of high-quality, editable ad creatives, complete with images and copy, ready for social media.
The promise is clear: fast, scalable, and on-brand content creation without the heavy lifting.
The "Interesting" Part: A Potential Productivity Powerhouse
To put Pomelli to the test, I used one of our clients, Calypsa, a modest swimwear brand. The first thing I noticed was how impressively it analyzed and captured the brand's essence.
Within minutes, it had accurately identified the primary brand colors, fonts, and key messaging pillars like "Comfort is Non-Negotiable" and "Confidence is Powerful." This "Business DNA" feature is fantastic. For any marketer who has spent hours creating brand guides or briefing designers, the speed at which Pomelli gets the basics right is a legitimate game-changer.
Where it truly shines is in overcoming creative block. The tool suggested several campaign angles, and with a single click, I could generate a series of polished visuals. This could drastically speed up the initial brainstorming and mock-up phase of a campaign, allowing us to present ideas to clients faster than ever.
The "Scary" Part: Is AI Coming for Our Clients?
Now for the question that keeps agency owners up at night. If a business can generate its own on-brand creatives for free, why would they need us?
After using the tool, my fears were largely put to rest. Pomelli is a powerful creative assistant, but it is not a marketing strategist.
Here’s what it doesn’t do:
It doesn't understand your audience. It can't identify your target demographic or know which message will resonate with them.
It doesn't manage campaigns. It creates the assets but doesn't publish them, set budgets, or manage bidding on platforms like Meta or Google.
It doesn't optimize. It cannot analyze performance data, A/B test creatives, or make strategic pivots to improve ROI.
The tool provides the "what" (the ad creative), but it completely lacks the "why," "who," "where," and "how" that are the cornerstones of a successful marketing strategy.
My Verdict: A Powerful Tool with Clear Limits
Pomelli is an absolutely brilliant tool for what it is: an idea generator and a creative production assistant. It will undoubtedly empower small business owners to create better-looking content more efficiently.
For agencies, it’s not a replacement; it’s a potential enhancement. We can use it to accelerate our initial creative workflow. However, the human touch remains indispensable. During my test, I still needed to refine the AI's copy to add more impact and tweak the call-to-action—small but crucial edits that the AI missed.
The true value of an agency lies in the strategy that wraps around the creative. It’s in understanding the market, crafting the customer journey, managing budgets, and relentlessly optimizing for performance. These are complex, strategic functions that AI, in its current form, cannot replicate.
The Future is About Partnership, Not Replacement
Tools like Pomelli aren't a threat to agencies that provide real strategic value. They are a threat to agencies that only compete on basic creative production.
The future of our industry isn't about fighting AI; it's about leveraging it. By embracing these tools, we can automate the repetitive tasks and focus more of our energy on what truly matters: building intelligent, data-driven strategies that drive growth for our clients.
See my full hands-on review and walkthrough of the Pomelli experiment in the video below: